Edible Seattle magazine first caught my eye at our co-op last year, and I subscribed right away. How cool is it that we have a local magazine devoted to the farmers, chefs and artisan food creators around Puget Sound? I knew I was hooked when I found the Icebox, a regular article by Bethany Jean Clement in which she visits a local chef's abode, rummages through their refrigerator and subjects them to an entertaining grilling.
Better still, Edible Seattle is part of a network of dozens of Edible Communities magazines from Queens, NY to Ojai, CA. These folks are doing yeoman work in getting out the word about great local food.
Jill Lightner, the editor of Edible Seattle, was gracious enough to answer a few questions:
MN: So
how did you land such a plum job, editing a magazine all about the
amazing local farmers, chefs and food artisans around Seattle?
JL: I’m the
luckiest food writer in town. I started freelance writing
about 10 years ago and it didn’t take too long to feel limited
by being primarily a restaurant critic; I think it’s a lot more
fun (and interesting) to get the extended story behind food, rather
than simply describe what I ate. Alex Corcoran, the publisher, and I
connected a couple years ago over Craigslist (he was also publishing
Edible Rhody at the time) and I had seen Edible Brooklyn. We worked
together for about eight months before publishing the first issue of
Edible Seattle.
MN: What
is the magazine's mission?
JL: I like to say that I
want farmers to be as famous as rock stars. But
it’s not just farmers—it’s also fishers, food
artisans, wine makers and brewers, bakers, cheese makers…you
get the idea. The real mission is to promote sustainable food at all
levels of our local economy: healthy farmland, rivers and oceans,
lower use of fossil fuel, a living wage and safe working conditions
for those in the food industry, and keeping as many dollars within
the community as is feasible.
MN: I see you have
already gone from quarterly to bi-monthly after just a year of
publication. Are you finding a receptive audience in Seattle?
JL: It’s so
satisfying, we really do feel appreciated. One of my favorite parts
of the job is meeting folks who don’t normally feel a
connection to any media, and hearing them talk about how they love
the magazine. When we ran a story about FFA, it gave a voice to
teachers and students in tiny towns all over Washington, and I was
getting emails from grandmothers sharing their pride. At the same
time, urban shoppers love it, too—and nobody seems to miss
restaurant reviews. I hear constantly how fun it is to go ‘behind
the scenes’ into the kitchens of the chefs we write about.
Being embraced by people across the political spectrum means a lot;
the opportunity for urban Green Party members to find they agree on
politics with a small-town rancher is really remarkable.
MN: How
is Edible Seattle connected to all of the other Edible publications,
from San Francisco to Rhode Island?
JL: Officially, there are
somewhere around 50 publications affiliated with Edible Communities.
While some share a publisher, most operate independently. The
national connection is a way to access a number of benefits, some
financial (group advertisements) and some editorial (book excerpts
from Barbara Kingsolver, for one example). Each publication makes
individual decisions about which national programs they want to
participate in, and each publication precisely tailors their content
to their region. Ours covers all of Puget Sound; another covers all
of Chesapeake Bay, but some are quite small—just two counties.
A new one in New Mexico will be the first bilingual Edible
Communities magazine; there are also two published in Canada.
MN: What
is your favorite story that you've published so far?
JL: My favorites are the
ones where I learn something, and the ones that cover a topic not
typically seen. Heidi Broadhead wrote a three-part series looking at
different levels of agricultural education, that series stands out
for me. The “Field and Forest” department is a favorite,
too—wild foods give such insight into the natural history of
our region, and the cultures tied to the land.
MN: What
is the best thing you've gotten to eat on the job?
JL: I am getting completely
spoiled. Farmers love to feed people, and honestly whatever I’m
eating at the moment is probably my favorite. If I had to pick one
thing, it’s a homemade apple pie from Jon Rowley and Kate
McDermott. They spent about four years developing their pie recipe,
testing everything from the type of butter in the crust to the
baking/tasting qualities of apple varieties. It’s the best pie
I’ve ever eaten—I was picking up the edge of the crust
and eating it like a biscuit.
MN: What
changes can we look forward to in this second year?
Some of the changes
will be subtle. The price of food has become more of an issue, so
we’re looking at ways of communicating that farmers’
markets are real bargains. Because of budget cuts relating to social
services and increased demand at food banks, we’ll be
continuing our work at promoting food-related nonprofits, including
the King County Fair, which nearly disappeared this year thanks to
county cuts. Lastly, I have tremendous concern about our salmon
populations, and feel the need to more actively discuss the broad
environmental and social concerns that relate to effective fishery
management. It’s a fine line between being an active voice and
being the nut on a soapbox—we want to encourage folks, not
anger them, but there are urgent issues our fisheries face.
MN: What are you featuring in the May/June issue?
JL: The May/June issues has
some of my favorite recipes yet, by the way—including a
gluten-free brownie topped with ricotta and sweet cherries. It’s
delicious. I can’t wait for cherry season. To paraphrase Emma
Goldman, if I can’t eat it, it’s not my revolution.
Thanks Jill! I hope all of you will take the opportunity to subscribe to the Edible Communities publication in your area. They are well worth supporting and I think you will find the magazines, informative, inspirational, and appetite inducing.
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